Catalogue: "ESOMAR Congress 1987"

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Research papers

Whither business-to-business research

Catalogue: ESOMAR Congress 1987
Date: September 1, 1987
Author: Johan Aucamp

Research papers

What we have learned from researching AIDS

Catalogue: ESOMAR Congress 1987
Date: September 1, 1987
Authors: John A. Samuels, Simon J. Orton

Research papers

Turning data into information a new generation of integrated consumer research

Catalogue: ESOMAR Congress 1987
Date: September 1, 1987
Author: Bill Blyth

Research papers

Thresholds in brand awareness (French)

Catalogue: ESOMAR Congress 1987
Company: IFOP
Date: September 1, 1987
Authors: Jean-Nöel Kapferer, Gilles Laurent

Research papers

Thresholds in brand awareness

Catalogue: ESOMAR Congress 1987
Company: IFOP
Date: September 1, 1987
Authors: Gilles Laurent, Jean-Nöel Kapferer

Research papers

There are as many deals as there are programmes

Catalogue: ESOMAR Congress 1987
Date: September 1, 1987
Author: Alan Morris

Research papers

The validity and efficiency of data collection using screen interviews compared with telephone research

Catalogue: ESOMAR Congress 1987
Date: September 1, 1987
Authors: David Baker, Cliff Holmes

Research papers

The use of high quality software and inexpensive apparatus for high tech research service

Catalogue: ESOMAR Congress 1987
Company: Burke, Inc.
Date: September 1, 1987
Author: Goos Eilander

Research papers

The structure chart

Catalogue: ESOMAR Congress 1987
Date: September 1, 1987
Authors: Camillo Dagradi, Bruna Spataro, Laura Frontori

Research papers

The stimulation of the right side of the brain in market and brand image research

Catalogue: ESOMAR Congress 1987
Date: September 1, 1987
Author: Hubert Jaoui

Research papers

The public as a prophet findings from continuous survey research and their importance for early diagnosis of economic growth (German)

Catalogue: ESOMAR Congress 1987
Company: Institut für Demoskopie Allensbach GmbH
Date: September 1, 1987
Author: Elisabeth Noelle-Neumann

Research papers

The public as a prophet findings from continuous survey research and their importance for early diagnosis of economic growth

Catalogue: ESOMAR Congress 1987
Company: Institut für Demoskopie Allensbach GmbH
Date: September 1, 1987
Author: Elisabeth Noelle-Neumann