Catalogue: "ESOMAR Congress 1988"

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Research papers

Words and bytes (French)

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Author: Pascal Fleury

Research papers

Words and bytes

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Author: Pascal Fleury

Research papers

Why leisure research is different

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Author: Peter B. Hodgson

Research papers

Unravelling the advertising response function

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Author: Michael F. Cramphorn

Research papers

The three masks of Eve

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Author: Jaime Troiano

Research papers

The ethical dilemmas of the market researcher

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Authors: Mary Bartram, Peter Bartram

Research papers

The effects of simulated price change on consumers in a retail environment (German)

Catalogue: ESOMAR Congress 1988
Company: GfK
Date: September 1, 1988
Author: Siegfried Högl

Research papers

The effects of simulated price change on consumers in a retail environment

Catalogue: ESOMAR Congress 1988
Company: GfK
Date: September 1, 1988
Author: Siegfried Högl

Research papers

The effective use of the tools of analysis by marketing-mix (French)

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Author: Rudolf Lewandowski

Research papers

The effective use of the tools of analysis by marketing-mix

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Author: Rudolf Lewandowski

Research papers

The contribution of consumer research to the development of an international advertising campaign: The man from del Monte

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Author: D. Jerry Lovatt

Research papers

The buying process in large scale distribution (French)

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Authors: Jose P. Dionisio, Anne Marie Schlosser, Jean-François Boss