Catalogue: "ESOMAR Congress 1991: Marketing In A New Europe "

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Research papers

Using consumer data to ensure quality service in Europe

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Date: September 8, 1991
Author: Susan C. Hinderaker

Research papers

Measuring customer satisfaction

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Company: FDS International Ltd
Date: September 8, 1991
Authors: Margaret Cheng, David Dubow

Research papers

Customer satisfaction research

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Date: September 8, 1991
Author: Webster Kehr

Research papers

Cross-linking the quality expectations of the customer to quality control measures on the factory floor

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Date: September 8, 1991
Author: Alfons-Pierre Ameel

Research papers

Beyond customer satisfaction

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Companies: Burke, Inc., Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
Date: September 8, 1991
Authors: Ian Jarvis, Joachim Scharioth

Research papers

An assessment of the state of customer satisfaction measurement research

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Date: September 8, 1991
Author: Lawrence A. Crosby

Research papers

A process for using measures of customer satisfaction to direct service quality improvements

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Company: Burke, Inc.
Date: September 8, 1991
Authors: Randall Brandt, Charles Cooler-De Solliers

Research papers

Young europeans and tobacco (French)

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Date: June 15, 1991
Author: Jacques-René Rabier

Research papers

Young europeans and tobacco

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Date: June 15, 1991
Author: Jacques-René Rabier

Research papers

The waking up of sleeping beauty flora by the kiss of prince researcher

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Company: Unilever
Date: June 15, 1991
Authors: Teresa Monjardino, Graça Galamba

Research papers

The role of research in developing Europeanwide corporate communications

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Company: DVL Smith Ltd
Date: June 15, 1991
Authors: Richard Beswick, David Smith

Research papers

The message is (or may be) the medium... But is certainly not the message! (French)

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Date: June 15, 1991
Author: François Laurent