Catalogue: "ESOMAR Congress 1992: The Race Against Expectations"

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Research papers

Validity of consumer predicting variables used in marketing research (Spanish)

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Date: September 1, 1992
Authors: Jose Luis Leon, Elena Olabarri

Research papers

Validity of consumer predicting variables used in marketing research

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Date: September 1, 1992
Authors: Elena Olabarri, Jose Luis Leon

Research papers

Understanding consumer expectations

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Date: September 1, 1992
Authors: Rama Bijapurkar, Titoo Ahluwalia

Research papers

Toward a common verbal scale of perceived quality

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Date: September 1, 1992
Author: Lawrence A. Crosby

Research papers

The systemic approach to publicity evaluation (Spanish)

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Date: September 1, 1992
Authors: Marta Vaccarini, Ana Amuchastegui

Research papers

The systemic approach to publicity evaluation

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Date: September 1, 1992
Authors: Ana Amuchastegui, Marta Vaccarini

Research papers

The role of research in evaluating and improving public services

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Company: IPSOS
Date: September 1, 1992
Authors: Denise Vaubrun, Brian Gosschalk

Research papers

The responsibility for service delivery

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Date: September 1, 1992
Authors: Karen Buros, Susan Blackall

Research papers

The relevance of expectations in predicting behaviour and moods (German)

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Company: Institut für Demoskopie Allensbach GmbH
Date: September 1, 1992
Author: Jochen Hansen

Research papers

The relevance of expectations in predicting behaviour and moods

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Company: Institut für Demoskopie Allensbach GmbH
Date: September 1, 1992
Author: Jochen Hansen

Research papers

The patient's voice

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Date: September 1, 1992
Author: Susannah Quick

Research papers

The expectations and values of consumers of dairy products

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Company: Kantar
Date: September 1, 1992
Author: Eric Stemmelen