Catalogue: "ESOMAR Congress 1999: The Race For Innovation"
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Research papers
Using market research to enhance corporate innovation
Catalogue: ESOMAR Congress 1999: The Race For Innovation
Date: September 1, 1999
Author: Michael Cohen
Research papers
Using customer opinions to improve operations of a multinational company
Catalogue: ESOMAR Congress 1999: The Race For Innovation
Date: September 1, 1999
Authors: Stephen Connell, Kurt Engelvuori
Research papers
Understanding customers' naive theories of high-tech products and services
Catalogue: ESOMAR Congress 1999: The Race For Innovation
Date: September 1, 1999
Author: Stefana Broadbent Carles
Research papers
Trend seeking
Catalogue: ESOMAR Congress 1999: The Race For Innovation
Company: ABM Research Inc.
Date: September 1, 1999
Authors: Ron Beasley, Catherine Becker
Research papers
The shock of the new
Catalogue: ESOMAR Congress 1999: The Race For Innovation
Date: September 1, 1999
Authors: Andy Barker, Clive Nancarrow
Research papers
The leading edge
Catalogue: ESOMAR Congress 1999: The Race For Innovation
Date: September 1, 1999
Authors: Nils Röhme, Niels Erik Folmann
Research papers
