Catalogue: "ESOMAR Congress 2001: Marketing Transformation"

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Research papers

ZOOM! Creating new interactive media platforms for children

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Date: September 23, 2001
Authors: Kate Taylor, Michael Cohen, Pat Tobin, Pamela Laws

Research papers

Web site evaluation and the language of web design

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Company: GfK
Date: September 23, 2001
Author: Giorgio Licastro

Research papers

Transformation in research

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Company: Kantar
Date: September 23, 2001
Authors: Bill Blyth, Trevor Richards

Research papers

The workers' evolution

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Date: September 23, 2001
Authors: Quentin Ashby, Steve Aumayer, Niamh Bryan

Research papers

The research industry's waning relationship with the respondent

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Date: September 23, 2001
Authors: William MacElroy, Ed Erickson, Mary Monroe, Donna Victoria, Fred Bové

Research papers

The evolution of the global consumer insight capability

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Date: September 23, 2001
Authors: Art Redmond, Jack McDonald, Ducan Lawrence

Research papers

Research for the bottom line

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Date: September 23, 2001
Authors: Farrokh Suntook, David Gidney, Joan Fredericks, Tim Rey

Research papers

Recognizing the role of the consumer in pharmaceutical research

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Date: September 23, 2001
Authors: Sharon Spiers, Mark Blakely

Research papers

Ready, fire... aim

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Date: September 23, 2001
Author: Monty Alexander

Research papers

One size fit all

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Date: September 23, 2001
Author: Chuck E. Young

Research papers

New data collection techniques

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Date: September 23, 2001
Authors: Rana Tassabehji, Russell King

Research papers

Marketing transformation

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Date: September 23, 2001
Author: David Smith