Catalogue: "ESOMAR Congress 2002: Consolidation Or Renewal?"

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Research papers

Why we have to change the language of market research

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Date: September 22, 2002
Authors: Monty Alexander, Virginia Valentine

Research papers

Where do you go to, my lovely?

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Date: September 22, 2002
Authors: Hans-Willi Schroiff, Joseph Borrell

Research papers

The operation was successful but the patient died

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Company: Procter & Gamble
Date: September 22, 2002
Author: Omar Mahmoud

Research papers

The impact of consolidation on the research industry

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Company: Transition Strategies Corporation
Date: September 22, 2002
Author: Michael Mitrano

Research papers

The future of simulated test markets

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Company: Nielsen
Date: September 22, 2002
Author: Joseph Willke

Research papers

Six Sigma in marketing and marketing research

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Date: September 22, 2002
Authors: Hara Prasad Nanda, Niloy Sanyal

Research papers

Research can be innovative too

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Company: Procter & Gamble
Date: September 22, 2002
Authors: Richard Herbert, Mahmoud Aboul-Fath

Research papers

Renewing market segmentation

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Date: September 22, 2002
Authors: Steve Cohen, Paul Markowitz

Research papers

Popular classes

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Date: September 22, 2002
Authors: Fábio Mariano, Rafaela Castillo

Research papers

New consumer marketing

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Date: September 22, 2002
Authors: Susan Baker, Peter Mouncey

Research papers

Marketing research in complexity

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Date: September 22, 2002
Authors: Akin Alyanak, Erkani Keyman

Research papers

Market turnover

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Company: Kantar
Date: September 22, 2002
Author: John Smurthwaite