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Videos

CEO Forum

The ESOMAR Global CEO Forum is a series of meetings, webinars, discussions and programs curated by and for CEOs to facilitate collaboration, mentoring and thought leadership. For the first time, a few CEO?s from this Forum will take to the congress...

Catalogue: Congress 2024
Author:
October 1, 2024

Videos

What is the Blueprint for Brand Growth?

Whether planning for a cookieless future, pondering the role of AI or adapting to a challenging economic environment, uncertainty is the only certainty for marketing leaders. Whatever upheaval they face, the fundamental question that every chief...

Catalogue: Congress 2024
Authors: Mary Kyriakidi, Jane Ostler
October 1, 2024

Videos

Mindful Heroes

It has become somewhat cliche, even mythic, in recent years to say that young people are the future, but our long-running panel of youth in Ukraine brings new truth and meaning to the myth. In partnership with the Ukraine National Identity through...

Catalogue: Congress 2024
Authors: Hannah Wright, Daniel Cunill
October 1, 2024

Videos

The Others

?The other? is an important concept in both linguistics and social sciences, encompassing the complex dynamics of identity, exclusion and cultural interactions. Identity is a product of the interaction that individuals encounter in their family and...

Catalogue: Congress 2024
Authors: Hellas Saltavarea, Pervin Olgun, Katerina Konstantinou, Sevgi Gul
October 1, 2024

Videos

Opening and Welcome

ESOMAR WelcomeJoaquim Bretcha, ESOMAR Director General Local WelcomeAngela Stathopoulou, ESOMAR Representative GreecePresident's AddressRay Poynter, ESOMAR President

Catalogue:
Authors: Joaquim Bretcha, Ray Poynter
Company: ESOMAR
October 1, 2024

Videos

Home Ex Machina

Catalogue: Congress 2024
Author:
October 1, 2024

Videos

The Human AI Symbiosis

The insight industry faces an existential threat from AIUntil now, technological advancements have primarily enhanced the industry, making tasks simpler, faster and more efficient. Progressions from face-to-face to telephone interviewing and online...

Catalogue: Congress 2024
Authors: David Smith, Adam Riley
October 1, 2024

Videos

AI: Perseus or Zeus?

Microsoft is at the epicenter of the AI evolution and has made a commitment to ensure it is used ethically and responsibly. The Microsoft Research and Insights team shares this priority as we add AI to our research toolkit. Like in the Greek myths,...

Catalogue: Congress 2024
Authors: Suhasini Sanyal, Kristin Hamlyn
October 1, 2024

Videos

Decoding the Tech-Nurtured Brain

If you were born after 1980, then you are someone who has grown up in the Information Age. Millennials (or Generation Y), Generation Z and Generation Alpha are often called ?digital natives? as they have grown up with access to technology and digital...

Catalogue: Congress 2024
Author: Lyndall Spooner
October 1, 2024