Catalogue: "ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing"

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Research papers

Using conjoint analysis to explore industrial marketing opportunities

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Date: June 15, 1993
Author: Susan Auty

Research papers

The facet analytical approach to marketing research

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Date: June 15, 1993
Author: Jacob Hornik

Research papers

The determinants of MKIS usage

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Date: June 15, 1993
Authors: Sanjay Seth, Roderick J. Brodie, Don Scott

Research papers

The Canadian media directors' television council commercial awareness model

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Date: June 15, 1993
Authors: Marshall Rice, Brad Davis

Research papers

The application of rule induction and neural networks for television audience prediction

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Company: British Broadcasting Corporation (BBC)
Date: June 15, 1993
Authors: Mike Fitzsimons, Tom Khabaza, Colin Shearer

Research papers

Salesplan

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Date: June 15, 1993
Authors: Ole Stenvinkel Nilsson, Jørgen Kai Olsen

Research papers

Optimum stimulation level and means-end hierarchies

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Date: June 15, 1993
Authors: Pierre Valette-Florence, Bernard Rapacchi

Research papers

Neural analysis

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Date: June 15, 1993
Author: Bruce Grey Tedesco

Research papers

Metaloyalty as an instrument in managing direct marketing

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Date: June 15, 1993
Author: Gorm Kunøe

Research papers

Marketing management support systems

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Date: June 15, 1993
Authors: Berend Wierenga, Gerrit H. van Bruggen

Research papers

Market segmentation research

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Date: June 15, 1993
Author: Michel Wedel

Research papers

Information based decision making in pricing

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Date: June 15, 1993
Authors: Peter S.H. Leeflang, Michel Wedel