Catalogue: "ESOMAR/FIPP Conference 1999: Strategic Publishing"

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Research papers

Strategic publishing

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Date: October 10, 1999
Author: Rolf Speetzen

Research papers

Customer magazine publishing

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Date: October 10, 1999
Author: Neil O'Brien

Research papers

What kind of people does the new Gulliver address?

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Company: SWG Spa
Date: June 15, 1999
Authors: Fabio Franzoni, llaria Presotto

Research papers

Using market research in early stages of product development

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Date: June 15, 1999
Authors: Marielle Luif, Winnie Moltmaker

Research papers

The young audience as a future reserve market for newspapers

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Date: June 15, 1999
Authors: Ana Lucia Fugulin Ache, Maria de Fatima Atsuko, Rose Mary Ikeda

Research papers

The value of women's magazines for advertisers

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Company: IPSOS
Date: June 15, 1999
Authors: Paola Furlanetto, Giulia Ceriani

Research papers

The Dutch media experience and values study

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Company: Veldkamp Marktonderzoek
Date: June 15, 1999
Author: Alfred E. Bronner

Research papers

The dimensions of attractiveness in women's magazines

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Date: June 15, 1999
Authors: Ada Giaquinto, Michael Edwardson, Kip Williams, Ladd Wheeler

Research papers

Take a fresh look at print

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Date: June 15, 1999
Author: Alan Smith

Research papers

New multimedia-based methods of marketing research for the publishing industry

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Company: SCENARI SRL
Date: June 15, 1999
Authors: Kenneth Tobyn, Bruno Patierno

Research papers

Interaction and intensity

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Date: June 15, 1999
Author: Angela Brooks

Research papers

Helping newspapers compete with electronic media

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Date: June 15, 1999
Authors: Seija Nurmi, Virpi Nurmilaukas