Catalogue: "ESOMAR Global Healthcare Conference 2003"

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Research papers

Web strategies for the pharmaceutical industry

Catalogue: ESOMAR Global Healthcare Conference 2003
Date: February 23, 2003
Author: Bonny Brown

Research papers

Using physicians to provide a patient needs-based segmentation

Catalogue: ESOMAR Global Healthcare Conference 2003
Date: February 23, 2003
Author: Kelly Sterk

Research papers

The state of the art in market segmentation in healthcare

Catalogue: ESOMAR Global Healthcare Conference 2003
Date: February 23, 2003
Authors: Howard Ziment, John Tapper

Research papers

Targeting doctors in the Middle East - Is it just a mirage?

Catalogue: ESOMAR Global Healthcare Conference 2003
Date: February 23, 2003
Author: Jim Ryan

Research papers

Segmentation beyond cultural boundaries

Catalogue: ESOMAR Global Healthcare Conference 2003
Date: February 23, 2003
Author: Mila C. Montemayor-Orr

Research papers

Segment changes

Catalogue: ESOMAR Global Healthcare Conference 2003
Company: The Minter Group
Date: February 23, 2003
Authors: Geoff Minter, Simona Salinger

Research papers

Orientations to health care reform

Catalogue: ESOMAR Global Healthcare Conference 2003
Company: IRIS Network
Date: February 23, 2003
Authors: Jane Armstrong, Diana MacDonald, Lorne James Rothman

Research papers

Medical professionals are no relatives of Mr. Spock

Catalogue: ESOMAR Global Healthcare Conference 2003
Date: February 23, 2003
Author: Madeleine Janssens

Research papers

Medical communications, consumers, and the Internet

Catalogue: ESOMAR Global Healthcare Conference 2003
Company: Moskowitz Jacobs Inc.
Date: February 23, 2003
Authors: Risa Asami, Tina Hjelleset, Howard R. Moskowitz, Laurent Florès

Research papers

Is this art or science?

Catalogue: ESOMAR Global Healthcare Conference 2003
Company: IPSOS
Date: February 23, 2003
Authors: Michael A. Michalis, Izabella Jaskolska

Research papers

Improving healthcare marketing through market segmentation and targeting

Catalogue: ESOMAR Global Healthcare Conference 2003
Company: MarketVision Research
Date: February 23, 2003
Author: Jon Pinnell

Research papers

Healthcare mega-trends in the United States and Germany

Catalogue: ESOMAR Global Healthcare Conference 2003
Company: GP Forschungsgruppe
Date: February 23, 2003
Author: Dieter Korczak