Catalogue: "ESOMAR International Automotive Marketing Conference 1992"

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Research papers

US trends in customer satisfaction and distribution

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Company: JD Power
Date: June 15, 1992
Author: James David Power

Research papers

The dealer as a customer

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Date: June 15, 1992
Author: Ron Sewell

Research papers

The changing process of innovation

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Date: June 15, 1992
Author: Richard Brookes

Research papers

Realities of the European single car market

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Date: June 15, 1992
Author: Malcolm Harbour

Research papers

Perspectives on the conference

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Date: June 15, 1992
Author: Philip Wade

Research papers

Panel discussion: Design and marketing

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Date: June 15, 1992
Authors: Patrick Le Quément, Philip Wade, Daniel Bachelet, Gianpiero Benevolo, Richard Brookes, Lorne D. McMillan

Research papers

Opportunities and risks in Eastern Europe

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Date: June 15, 1992
Author: Louis Bailoni

Case studies

Opel case study of integrated marketing communication

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Date: June 15, 1992
Author: Dick Hage

Research papers

Do we really understand what consumers want?

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Date: June 15, 1992
Author: Lorne D. McMillan

Research papers

Dealers

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Date: June 15, 1992
Author: Alberto Hernandez Agramonte

Research papers

Car dealer survival strategies

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Date: June 15, 1992
Author: Jonathan Brown