What are the trends and challenges facing retail? Changing consumer / shopper needs means that retail needs to understand them in great detail.
From the ambition of translating online sensation into the store, Carrefour Belgium implemented a complete omni channel approach whereby every customer should receive a suitable offer at any time, regardless of his point of contact with Carrefour. This requires a lot of change management for a company that, until recently, was mainly focused on mass communication through the folder.
Understand the challenges retail and brand insight teams face when looking for shopping insights to support their internal clients in category, trade or marketing teams.
With Amazon buying Whole Foods, there is no way back for the retail industry. Disruption is now.
Insights and strategies for different channels and touch points are usually considered in isolation... But how do these different channels and touch points influence and convert an individual shopper in the same Path to Purchase?