'Whoozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase before testing. They also wanted to do research mostly digitally and in the most cost-effective way. For this, we created an MR Mobile App for 360 degree NPD & Innovation work. The result? Whoozini.com won the Innovation Award in one of the biggest start-up events and has subsequently launched the app in the USA & SEA regions!
Entrepreneurship is the Millennial ambition. Record numbers of Millennials are starting their own business and governments around the world are accelerating this trend, supporting start-ups in the attempt to drive growth. So, the game is changing, but organisations do not appear willing to accept this reality. Businesses need to see that they are no longer competing against traditional corporate competitors - they are now competing against Millennials themselves. The severity of this issue is being acknowledged by the likes of global giants such as Deloitte and Unilever. Deloitte has set up a £25m start-up fund for employees, and Unilever has created The Foundry', to collaborate with start-ups and drive cultural transformation. Samantha hypothesized that Millennial Entrepreneurs (Founders) have become tired of waiting and are taking it upon themselves to make change happen. Being the most profound example of how Millennials approach the new world of business, Samantha set out to discover whether Millennial Entrepreneurs are creating a new work/life paradigm that better suits their vision of life, and, if so, how corporations can better tailor their structures to attract and engage top talent.
Whozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase before testing. They also wanted to do research mostly digitally and in the most cost-effective way. For this, we created an MR Mobile App for 360 degree NPD & Innovation work. The result? Whoozini.com won the Innovation Award in one of the biggest start-up events and has subsequently launched the app in the USA & SEA regions!
Using lessons learned from managing mainstream brands including Budweiser and Transformers, Len Dunne will show how Elivar is using both qual and smart data to create brand awareness and plan for global domination.
Consumer research (CR) is a premium product offering which often represents an unaffordable luxury for small companies. At first glance, the notion that CR is expensive may sound ridiculous; but taking into account that by far the greatest consumers of CR are large companies, it is perhaps unsurprising then that CR focuses largely on the needs, interests, and intentions of large companies. Small businesses, entrepreneurs, and start-ups are generally not able to afford CR agencies. This is unfortunate, given that the process of understanding consumer behaviour in relation to a given product or service is fundamental to the success of small companies which in turn are vital for reducing inequality and strengthening economic prosperity, innovation, and competitiveness. We identify three key issues that need to be addressed in order to be able to offer a mass-consumer online research service.
Many vendors and clients are adopting AI tools to drive effectiveness and efficiencies of market research, most of the utilization is centered around speed, data integration and analytics and lowering cost. The study presented here, demonstrate the partnership with a tech start-up, leveraging their AI/NLP tool to discover the insights, using inputs from both primary research and syndicated information, while at the same time to capture the emotion of the audience. The key learnings have been fundamental as the brand team is on the journey of position the brand and integrate all communication in an ever-evolving and dynamic sector.
How Coca-Cola Japan partnered with a tech start-up to co-create an offering appropriate for their market. By addressing issues around time and efficiencies they achieved win-win outcomes. According to the Japanese Market Research Association, in 2013 the Japanese market research industry grew by only 0.8%, down from a huge increase of 8.4% in the previous year, since then the industry has grown in Japan, but has yet to reach the levels of growth seen back in 2012. This arrest in growth in the local industry was accompanied by a severe tightening of budgets across the marketing and insights functions.