For my part I feel that first I must ask the question - "What are durable and capital goods?". Obviously it is necessary to make up our mind as to the true definition before we approach the matter in any detail. Does chewing-gum find itself in the market for durable goods whilst chocolate remains in the consumer bracket; or do we refer to lubricating oil as a durable product whilst we accept gasoline as a consumer product? Should a car used solely for restricted private weekend driving be regarded as capital goods, and cars used every day over long distances for business purposes; be termed durable goods? It is clear that other than in those circumstances where it is self evident, the classification must depend upon the point of view of the person paying for the goods themselves.
Comments and opinion of the author of the paper about the use of 3D and film strips in market research.
Among the several possible interpretations of the subject assigned to me, I am assuming the problem to be primarily what type of service should be offered beyond the scope of the market study itself. In discussing this subject I can only provide the point of view of marketing research organizations in the United States, which may very well differ importantly from European attitudes and needs.
Forecasts for the demand for durable goods have been attempt- ed both by national economists, managerial economists and sample survey experts. Different methods have been tried with varying success. The national economists in trying to forecast the total demand for a certain commodity usually stick to their macroeconomic methods by analysing input and output, national income and different kinds of price and income elasticities. I will do this by analysing some of the factors that must be included in theoretical models and by demonstrating how such a model can be utilized for marketing research for electric washing machines.
The following discussion will be limited to the consumer - why people buy and use a product - not only because this happens to be the field I know most about but because a good deal of the developments have been made in the field of consumer research. Obviously, they apply to opinion research in the broader sense as well.
The aim of the paper is to show the importance of the public opinion poll and the historical research as diplomatic methods for the resolution of cultural conflict in Japan.