Catalogue: "ESOMAR/WAPOR Conference 1955"

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Research papers

What are durable and capital goods?

Catalogue: ESOMAR/WAPOR Conference 1955
Date: June 15, 1955
Author: N. H. Pearson

Research papers

The "steps-and-parts" model for polling

Catalogue: ESOMAR/WAPOR Conference 1955
Date: June 15, 1955
Authors: Stuart Carter Dodd, Chahin Turabian

Research papers

Some comments on the use of 3D and strip film

Catalogue: ESOMAR/WAPOR Conference 1955
Date: June 15, 1955
Author: Henry Charles Briant

Research papers

Service after sale and studies of market for business

Catalogue: ESOMAR/WAPOR Conference 1955
Date: June 15, 1955
Author: Archibald Maddock Crossley

Research papers

Methodological considerations regarding marketing research for consumer durable goods

Catalogue: ESOMAR/WAPOR Conference 1955
Date: June 15, 1955
Author: Leif Holbaek-Hanssen

Research papers

Fad and progress in motivation research

Catalogue: ESOMAR/WAPOR Conference 1955
Date: June 15, 1955
Author: Herta Herzog

Research papers

An example of government use of public opinion polls to improve troop community relations

Catalogue: ESOMAR/WAPOR Conference 1955
Date: June 15, 1955
Author: James Thayer