Catalogue: "ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation"

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Research papers

The application of factor analysis to the study of army morale

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Charles Chandessais

Research papers

Research into consumer behaviour and its motivation (French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Authors: George Gallup, Paul Lyness, Börje Lindberg, Alfred Denner, Graeme Cranch, Jean Stoetzel

Research papers

Research into consumer behaviour and its motivation (English and French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz

Research papers

Motivation research in the field of distribution

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Emeric Deutsch

Research papers

Motivation research in practice co-ordinated with marketing research (French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Börje Lindberg

Research papers

Motivation research in practice co-ordinated with marketing research

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Börje Lindberg

Research papers

Motivation research and psychoanalysis (French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Alfred Denner

Research papers

Motivation research and psychoanalysis

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Alfred Denner

Research papers

Factor analysis of consumer preferences (French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Jean Stoetzel

Research papers

Factor analysis of consumer preferences

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Jean Stoetzel

Research papers

American experience with motivation research

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Paul Lyness

Research papers

Activation

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: George Gallup