Catalogue: "ESOMAR/WAPOR Conference 1963"

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Research papers

Use of the marketing experiment in the market development for new products

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Domenico d'Angelo

Research papers

The use of the telephone in industrial market research

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Max K. Adler

Research papers

The use of retailer panel for test marketing

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Henry Nowik

Research papers

The psychological index of the costs of living

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Claude Goguel

Research papers

The IPM-CC rating technique in psychological market research

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Peter H. van Westendorp

Research papers

The input-output analysis and the multiple regression method as tools of forecasts to the branch of plastics materials

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Authors: Brunello Cartasegna, Iginio Lagioni

Research papers

The illusion of the "image" and the excess power of groups (French)

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Hugh S. Hardy

Research papers

The illusion of the "image" and the excess power of groups

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Hugh S. Hardy

Research papers

Suggestions for the use of a simulation technique in magazine selection

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Jean Michel Agostini

Research papers

Respondent memory as factor in survey research

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: William A. Belson

Research papers

Research in the field of shopping centers

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Jean-Pierre Leburton

Research papers

Remarks suggested by the papers on advertising research

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Jean Arachtingi