Catalogue: "ESOMAR/WAPOR Conference 1965"

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Research papers

What is the market researcher doing in an advertising agency?

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Author: Paul Howard Berent

Research papers

What about consumer behavior and the behavioral sciences?

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Author: Steuart Henderson Britt

Research papers

We are still confused- But on a higher level

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Author: Niels Vinding

Research papers

Trends in test marketing research

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Author: David Harding

Research papers

The uses of consumer panels for media research

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Author: John Parfitt

Research papers

The use of market research in international marketing management

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Author: Roger Goldsmith

Research papers

The measurement of pupil dilation as a market research tool

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Authors: Günter König, Carmen Lakaschus, Mark R. C. Lovell

Research papers

The identity crisis of the market researcher

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Author: Kenn Rogers

Research papers

The computer in media planning

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Author: M. H. J. Webb

Research papers

Selection models for publicity campaigns

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Author: Jean-François Boss

Research papers

Qualitative typology and its significance in market analysis

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Authors: Herbert Steiner, Lothar Neffe, Maria Rita Girardi

Research papers

Product planning and emerging market needs

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Author: Peter Ward