Catalogue: "ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future"

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Research papers

Forecasting in consumer research

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: September 9, 1961
Author: Charles Schlaepfer

Research papers

Word of mouth and media (German)

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Author: Berend H. Feddersen

Research papers

Word of mouth and media

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Author: Berend H. Feddersen

Research papers

The use of models and simulation techniques in the interpretation of market research data

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Author: David Lowe-Watson

Research papers

The role of visual research in the European marketing revolution

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Author: Edmund W. J. Faison

Research papers

The estimation of the expected brand share of a new product

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Authors: J. Baum, K. E. R. Dennis

Research papers

The development of marketing research in the Indian Union

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Author: Eric Paul Woollett Da Costa

Research papers

The child audience for radio and television

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Company: British Broadcasting Corporation (BBC)
Date: June 15, 1961
Author: Frederic H. Littman

Research papers

Southeast Asia

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Author: Emily Lewis Jones

Research papers

Some aspects of research into the levels of attention paid to television programmes

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Authors: John Treasure, Bryan A. Bates

Research papers

Sampling and interviewing in industrial research

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Author: Max K. Adler

Research papers

Research developments in North and South America

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Author: E. C. Wilson