Catalogue: "ESOMAR Worldwide Advertising Conference 2000"

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Research papers

Woo me, woo my family... Marry me, marry my family

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Company: Nielsen
Date: November 1, 2000
Author: Suma Ravi

Research papers

Understanding youth

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Company: Harris Interactive (Europe)
Date: November 1, 2000
Authors: John Geraci, Peter Silsbee, Sarah Fauth, Jennifer Campbell

Research papers

The lifetime value of advertising

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Date: November 1, 2000
Author: Steve Kingsbury

Research papers

Television viewing selection in the multichannel universe

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Date: November 1, 2000
Authors: Artie Bulgrin, Glenn Enoch

Research papers

Streaming media on the Web

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Company: Kantar
Date: November 1, 2000
Authors: Nigel Hollis, Susan Blank

Research papers

Millennial mediavores

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Date: November 1, 2000
Authors: Briar Harland, Alana Storey

Research papers

Maximizing internet advertising efficiency

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Date: November 1, 2000
Authors: Steve Coffey, Lisa Sharkis

Research papers

Keep your hands off my wallet until you get into my life

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Date: November 1, 2000
Authors: Cecília Russo, Jaime Troiano

Research papers

Is my advertising building brand equity?

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Date: November 1, 2000
Authors: Rosana Couto, Leda Kayano, Tom Gallagher

Research papers

Internet advertising effectiveness

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Company: IPSOS
Date: November 1, 2000
Author: Laurent Florès

Research papers

Integrated marketing communications

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Date: November 1, 2000
Authors: Susan Baker, Helen Mitchell

Research papers

The medium is part of the message

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Company: Kantar
Date: October 15, 2000
Authors: Alan Branthwaite, Karin Wood, Maria Christina Moya Schilling