Catalogue: "ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994"

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Research papers

Who is really watching the commercials?

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Author: Phil Gullen

Research papers

What peoplemeters can measure

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Author: Tony Twyman

Research papers

What kind of audience research will be required in future?

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Authors: Robert Hulks, Gilles Santini

Research papers

Viewer's willingness to pay and programme choice

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Authors: Andrew S. C. Ehrenberg, Pamela Mills

Research papers

Unobtrusive measures of television audiences during commercial breaks: Peoplemeter second by second ratings

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Authors: Peter J. Danaher, Terence W. Beed

Research papers

Understanding and using likeability

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Author: Erik Du Plessis

Research papers

UK radio

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Author: Roger Gane

Research papers

TV audience measurement around the world

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Authors: Bill Harvey, Ken Purdye

Research papers

TV audience measurement

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Author: Thomas Neumann

Research papers

Towards harmonization of TV audience measurement

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Authors: Toby Syfret, Peter Menneer

Research papers

Theory and data in the design of interactive television structures

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Authors: Paul J. Donato, Roland Soong

Research papers

The USS6 billion question: What will viewers view in 2001?

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Author: John Kaye