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Research papers
Data-driven Telenovelas
Catalogue: Latin America 2024
Authors: Heriberto Lopez Romo, Heriberto Lopez Romo, Rosy Ocampo
Companies: Televisa Univision, El Instituto Inteligencia de Mercados
April 24, 2024
Research papers
Revolutionising Voter Decision-Making
The limitations of face-to-face and telephone surveys have led many polling firms to replace them with digital surveys which, despite having undeniable advantages, are still not sufficient to obtain truly representative samples of the population....
Catalogue: Latin America 2024
Author: Cesar Augusto Caballero Reinoso
Company: Cifras & Conceptos
April 24, 2024
Videos
The Un-Futuristic Future of Vehicles in Latin America
Making the decision to conduct a syndicated study on one of the most popular generations in the history of marketing was no easy task. We didn?t know the impact this project would have, as it pertained a generation that was buzzing everywhere and...
Catalogue: Latin America 2024
Authors: Ana Paola Rodriguez Perez, Rafael Delgado Calleros
Companies: Nissan Motor Co., De La Riva Group
April 24, 2024
Research papers
The Un-Futuristic Future of Vehicles in Latin America
Making the decision to conduct a syndicated study on one of the most popular generations in the history of marketing was no easy task. We didn?t know the impact this project would have, as it pertained a generation that was buzzing everywhere and...
Catalogue: Latin America 2024
Authors: Ana Paola Rodriguez Perez, Rafael Delgado Calleros
Companies: Nissan Motor Co., De La Riva Group
April 24, 2024
Videos
