Catalogue: "Innovate 2010: Innovation Detonation"
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Research papers
The Coca-Cola ritual
Catalogue: Innovate 2010: Innovation Detonation
Company: The Coca-Cola Company
Date: November 16, 2010
Authors: Victor Huertas, Begonia Fafian
Research papers
The BMW Group co-creation lab
Catalogue: Innovate 2010: Innovation Detonation
Companies: HYVE, BMW Group
Date: November 16, 2010
Authors: Philipp Wiegandt, Gregor Jawecki, Volker Bilgram
Research papers
Real business innovation
Catalogue: Innovate 2010: Innovation Detonation
Date: November 16, 2010
Authors: Oliver Skopec, Thomas Krüger
Research papers
One part resonance, one part edge
Catalogue: Innovate 2010: Innovation Detonation
Companies: BrainJuicer, Philips International
Date: November 16, 2010
Authors: Federico Trovato, Alex Batchelor
Research papers
MTV seeding lab
Catalogue: Innovate 2010: Innovation Detonation
Companies: Praxidia, Viacom International Media Networks
Date: November 16, 2010
Authors: Cinzia Paterlini, Simona Sbarbaro
Research papers
Little moments of luxury
Catalogue: Innovate 2010: Innovation Detonation
Company: Nielsen
Date: November 16, 2010
Author: A.K. Pradeep
Case studies
Innovation: Return to reality
Catalogue: Innovate 2010: Innovation Detonation
Companies: BVA Group, Kraft Heinz Company
Date: November 16, 2010
Authors: Michel Ten Donkelaar, Richard Bordenave
Research papers
