Catalogue: "International Automotive Marketing Conference 1994"

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Research papers

The role of prior decision constraints

Catalogue: International Automotive Marketing Conference 1994
Date: June 15, 1994
Authors: Girish Punj, Richard Brookes

Research papers

The mismeasure of satisfaction

Catalogue: International Automotive Marketing Conference 1994
Date: June 15, 1994
Author: Murlidhar Rao

Research papers

Measuring up to your own standards

Catalogue: International Automotive Marketing Conference 1994
Companies: BMW Group, Kantar
Date: June 15, 1994
Author: Nigel Topping

Research papers

Listen, learn and lead

Catalogue: International Automotive Marketing Conference 1994
Date: June 15, 1994
Author: Vincent P. Barabba

Research papers

Is customer satisfaction really reflected in traditional customer satisfaction measures?

Catalogue: International Automotive Marketing Conference 1994
Date: June 15, 1994
Authors: Ruth McNeil, Mark Carpenter

Research papers

Information technologies and the new car marketing

Catalogue: International Automotive Marketing Conference 1994
Date: June 15, 1994
Author: Richard Brookes

Research papers

Information and intelligence

Catalogue: International Automotive Marketing Conference 1994
Date: June 15, 1994
Author: Martin Clarke

Research papers

Image and soul

Catalogue: International Automotive Marketing Conference 1994
Date: June 15, 1994
Author: Philippe H. Defechereux

Research papers

Determinants of brand disloyalty

Catalogue: International Automotive Marketing Conference 1994
Date: June 15, 1994
Authors: Eric Lapersonne, Giiles Laurent, Jean-Claude Vessilier

Research papers

Brands on market earth

Catalogue: International Automotive Marketing Conference 1994
Date: June 15, 1994
Author: Ian E. Wood