Catalogue: "Latin America 1995: Trends And Tools For Business Decisions"

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Research papers

Understanding how advertising works and implications for measurement of its effectiveness

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Companies: Kantar, IBOPE Inteligencia
Date: May 1, 1995
Authors: Rosie Riley, Aurora Yasuda

Research papers

Thinking of the future

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Date: May 1, 1995
Authors: Maria Helena Gama, Nelsom Marangoni

Research papers

The paths of information

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Date: May 1, 1995
Authors: Ana Konder, Ethel Scliar

Research papers

The function and positioning of the market researcher regarding total quality programmes in Brazil

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Date: May 1, 1995
Author: Maria Aparecida J.S. Schoenacker

Research papers

The contribution of semiotics for the studies in advertising communication

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Date: May 1, 1995
Author: Affonso Barella

Research papers

Evolution of mass media and the measurements of its audience in Latin America

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Company: IBOPE Inteligencia
Date: May 1, 1995
Authors: Ricardo Mariño, Alberto Arnaldo

Research papers

Environmental concern communication strategy and consumer behaviour

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Date: May 1, 1995
Authors: Armando Leite Ferreira, Paulo Ribeiro Daltro-Santos

Research papers

A 2E2N approach to customer satisfaction surveys

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Date: May 1, 1995
Author: Luiz Sá Lucas