Catalogue: "Latin America 2002"

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Research papers

Internet youth

Catalogue: Latin America 2002
Date: May 12, 2002
Author: Norah Schmeichel

Research papers

Internet users in Argentina, Brazil and Mexico

Catalogue: Latin America 2002
Date: May 12, 2002
Authors: Nora D'Alessio, Carola Pradás

Research papers

How many countries are there in one country?

Catalogue: Latin America 2002
Companies: The Coca-Cola Company , Compañia de Negocios Moiguer
Date: May 12, 2002
Authors: Fernando Moiguer, Jorge Karol, Marita Soto, Santiago Bargagna, José L. Petris

Research papers

Establishing the value of a brand

Catalogue: Latin America 2002
Date: May 12, 2002
Author: Jorge García-González

Research papers

Crossing the borders in Latin America

Catalogue: Latin America 2002
Company: Nielsen
Date: May 12, 2002
Author: Amy Fenton

Research papers

Can CRM work in emerging markets?

Catalogue: Latin America 2002
Company: McKinsey & Company
Date: May 12, 2002
Authors: Mike Sherman, Sungmi Chung

Research papers

Brand loyalty among mobile phone users

Catalogue: Latin America 2002
Date: May 12, 2002
Authors: Paulo Luís Gomes Alves, Silvia Aquino

Research papers

A new retail format, a new way of building relationships

Catalogue: Latin America 2002
Company: Compañia de Negocios Moiguer
Date: May 12, 2002
Authors: Paula Magariños, Marita Soto, Fabian Czajka, Anibal Pérez Echeverría, Fernando Moiguer