Catalogue: "New Monograph Series Vol. 7: Better Research For Better Media Decisions"

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Research papers

Untangling the confusion of TV scheduling theories

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Date: August 1, 1999
Author: Jayne Zenaty Spittler

Research papers

TvSpan

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Date: August 1, 1999
Author: Andrew Roberts

Research papers

To fuse or not to fuse?

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Date: August 1, 1999
Authors: Richard Dodson, Sheila Byfield

Research papers

Some ratings are more equal than others

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Date: August 1, 1999
Author: Julian Dobinson

Research papers

Researching the process of change

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Date: August 1, 1999
Authors: Michael Svennevig, Matt Houltham, Robert Towler, Julie Firmstone, Robin Brown

Research papers

Media in mind

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Date: August 1, 1999
Author: Jim Kite

Research papers

Introduction

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Date: August 1, 1999
Author: Sheila Byfield

Research papers

Does clutter degrade the media environment?

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Date: August 1, 1999
Author: Debbie Solomon

Research papers

Back to the fundamentals of media research

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Date: August 1, 1999
Author: Dina Raimondi

Research papers

Analogue and digital television in Europe

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Date: August 1, 1999
Authors: Thomas Merz, Bruce Roberts

Research papers

Ad avoidance

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Date: August 1, 1999
Author: Ivor Hussein