Catalogue: "New Monograph Series Vol.9: Researching Youth "

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Case studies

Using sponsorship to communicate to teenagers

Catalogue: New Monograph Series Vol.9: Researching Youth
Date: August 1, 2000
Author: Patrick Shanahan

Research papers

Strategic use of trends in the youth market

Catalogue: New Monograph Series Vol.9: Researching Youth
Date: August 1, 2000
Author: David Cox

Research papers

Peripheral communication

Catalogue: New Monograph Series Vol.9: Researching Youth
Date: August 1, 2000
Authors: Miyuki Miyagi, Fumie Tanaka

Research papers

Mothers and children

Catalogue: New Monograph Series Vol.9: Researching Youth
Date: August 1, 2000
Authors: Frederique Micouleau, Patrick Ballarin

Research papers

Measuring a difficult group

Catalogue: New Monograph Series Vol.9: Researching Youth
Date: August 1, 2000
Author: Rachel Mueller Lust

Research papers

Marketing to young consumers segmentation + life style

Catalogue: New Monograph Series Vol.9: Researching Youth
Date: August 1, 2000
Author: Joël-Yves le Bigot

Research papers

Leveraging the aptitude and ability of eight year-old adults

Catalogue: New Monograph Series Vol.9: Researching Youth
Date: August 1, 2000
Authors: Michelle Kuhn, Wayne Eischen

Research papers

Learning brands

Catalogue: New Monograph Series Vol.9: Researching Youth
Date: August 1, 2000
Authors: Robert G. Wyckham, Colleen Collins Dodd

Research papers

Investigating teens

Catalogue: New Monograph Series Vol.9: Researching Youth
Date: August 1, 2000
Author: Oriana Monarca White

Research papers

European children talk about animated cartoons

Catalogue: New Monograph Series Vol.9: Researching Youth
Date: August 1, 2000
Authors: Andrea Bielli, Licia Brembati, Daniela Piccone

Research papers

Designing questions for children

Catalogue: New Monograph Series Vol.9: Researching Youth
Date: August 1, 2000
Author: Paul A. Mayes

Research papers

Brand preference in adolescence - Brand loyalty as adults?

Catalogue: New Monograph Series Vol.9: Researching Youth
Date: August 1, 2000
Authors: Astrid V. Middelmann-Motz, Brigitte Melzer-Lena