Catalogue: "Seminar 1970: Attitude And Motivation Research"

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Research papers

Attitudes and behaviour in consumer research

Catalogue: Seminar 1970: Attitude And Motivation Research
Date: February 11, 1970
Author: J. A. Lunn

Research papers

The use of motivation and attitude research in formulating advertising strategy

Catalogue: Seminar 1970: Attitude And Motivation Research
Date: February 1, 1970
Author: H. Joannis

Research papers

The practical value of a survey on sexual behaviour and attitudes towards sex in The Netherlands

Catalogue: Seminar 1970: Attitude And Motivation Research
Date: February 1, 1970
Author: Jan D. Noordhoff

Research papers

Some aspects of attitudes measurement multidimensional scaling

Catalogue: Seminar 1970: Attitude And Motivation Research
Date: February 1, 1970
Author: Jean-François Boss

Research papers

Reply to Mr. Collins

Catalogue: Seminar 1970: Attitude And Motivation Research
Date: February 1, 1970
Author: John F. Drakeford

Research papers

Measuring television audience reactions by multivariate analysis techniques

Catalogue: Seminar 1970: Attitude And Motivation Research
Date: February 1, 1970
Author: Ian R. Haldane

Research papers

General comment on the seminar

Catalogue: Seminar 1970: Attitude And Motivation Research
Date: February 1, 1970
Author: L. Collins

Research papers

Do we need techniques while we still have feelings?

Catalogue: Seminar 1970: Attitude And Motivation Research
Date: February 1, 1970
Author: Leslie Collins

Research papers

Discussant of mr. Collins' paper

Catalogue: Seminar 1970: Attitude And Motivation Research
Date: February 1, 1970
Author: Charles W. Clunies-Ross

Research papers

Comments on mr. J.D. Noordhoff's paper

Catalogue: Seminar 1970: Attitude And Motivation Research
Date: February 1, 1970
Author: John Knecht

Research papers

Comments on mr. J. F. Boss' paper

Catalogue: Seminar 1970: Attitude And Motivation Research
Date: February 1, 1970
Author: Wolfgang Meyer

Research papers

Comments on mr. H. l. Bos' paper

Catalogue: Seminar 1970: Attitude And Motivation Research
Date: February 1, 1970
Author: Wolfgang Meyer