Catalogue: "Seminar 1971: Translating Advanced Advertising Theories Into Research Reality"

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Research papers

Towards an improved reading and noting technique

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Authors: Robert Fletcher, Bill Mabey

Research papers

Some comments on the use of "models" in advertising research

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Martin Fishbein

Research papers

Some anomalies in advertising research terminology

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Authors: F. Harmar-Brown, P. Macarte

Research papers

Report back

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Robin T. J. Tuck

Research papers

Realities in research and advertising

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Company: NIPO
Date: June 15, 1971
Author: Jan Stapel

Research papers

Practical frameworks for advertising and research

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Mary Tuck

Research papers

Non-rational advertising effects in relation to theory and practice

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Tony Twyman

Research papers

Further thoughts on advertising research

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Timothy Joyce

Research papers

First experiences with Fishbein theory and survey methods

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: J. Bruce

Research papers

Consequences of applying the Fishbein model to advertising planning

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Company: Kantar
Date: June 15, 1971
Author: A. B. Cowling

Research papers

Comments on T. Nowak's and S. Smith's paper

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Seymour Smith

Research papers

Comments on subsidiary papers in Fishbein section

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Mary Tuck