Catalogue: "Seminar 1972: Panels"

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Research papers

To a complete marketing information system

Catalogue: Seminar 1972: Panels
Date: June 15, 1972
Author: Françoise Rostand

Research papers

The use of market and brand trend data deriving from the R.B.l. motorists diary panel in the United Kingdom

Catalogue: Seminar 1972: Panels
Company: ESSO
Date: June 15, 1972
Authors: Roger Sargood, I. M. Hunt

Research papers

The SOFRES 10,000

Catalogue: Seminar 1972: Panels
Company: Kantar
Date: June 15, 1972
Author: Y. Lambert

Research papers

The behaviour of the participants in a household

Catalogue: Seminar 1972: Panels
Company: GfK
Date: June 15, 1972
Author: D. Reidel

Research papers

The application of panel analysis to marketing activity

Catalogue: Seminar 1972: Panels
Date: June 15, 1972
Author: Brian C. Pymont

Research papers

Technical aspects of running panels

Catalogue: Seminar 1972: Panels
Date: June 15, 1972
Author: Coen C. J. de Koning

Research papers

Some problems in collecting continuous diary panel data from a rapidly changing universe

Catalogue: Seminar 1972: Panels
Date: June 15, 1972
Author: John R. Lawford

Research papers

Some experiences with the operation of an individuals panel

Catalogue: Seminar 1972: Panels
Date: June 15, 1972
Authors: T. I. McGloughlin, R. J. Austin

Research papers

Sampling issues in European consumer panels

Catalogue: Seminar 1972: Panels
Date: June 15, 1972
Author: Charles S. Mayer

Research papers

Report-back from group III

Catalogue: Seminar 1972: Panels
Date: June 15, 1972
Author: Nils Röhme

Research papers

Loyalty reports

Catalogue: Seminar 1972: Panels
Date: June 15, 1972
Author: Gerald J. Goodhardt

Research papers

Developments in consumer panels

Catalogue: Seminar 1972: Panels
Date: June 15, 1972
Author: D. A. Brown