Catalogue: "Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa"

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Research papers

Life style and conventional research in Silvikrin concept

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: November 28, 1973
Author: C. C. Auld

Research papers

Can research join in the creative process?

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: November 28, 1973
Authors: Robin T. J. Tuck, Jill Firth

Research papers

Application of a new theory to allow a better definition, control and measurement of advertising strategies

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: November 28, 1973
Author: Marc Vincent

Case studies

Trust Houses Forte

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: June 15, 1973
Authors: James F. Shaw, Robert M. Worcester

Research papers

Towards widening the range of concepts used in creative strategies

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: June 15, 1973
Author: Tony Twyman

Research papers

The Target Group Index

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: June 15, 1973
Author: Christopher Minter

Research papers

The nature and pattern of advertising and related research

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: June 15, 1973
Authors: David Corkindale, Sherril Kennedy

Research papers

The development of advertising for Martini in the UK

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: June 15, 1973
Author: David Wilding

Research papers

Summary of the 2nd day's proceedings

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: June 15, 1973
Author: Francis Harmar Brown

Research papers

Promise nipped in the bud

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: June 15, 1973
Authors: Robert Adams, Mark R. C. Lovell

Research papers

Positioning

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: June 15, 1973
Author: Udolpho van de Sandt

Research papers

How simple elicitation helped solve an advertising problem

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: June 15, 1973
Authors: Elizabeth Fallaw, Mary Tuck