Catalogue: "Seminar 1974: Editorial Research In The Publishing Industry"

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Research papers

The point of view of management towards market research in general and editorial research in particular

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Date: June 15, 1974
Author: Napoleone Jesurum

Research papers

The mass media and social change

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Date: June 15, 1974
Authors: Bernard Cathelat, Mike Burke

Research papers

The Kansas City milkman and other stories

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Date: June 15, 1974
Author: Jean Mée

Research papers

The Espresso case history

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Company: Demoskopea SpA
Date: June 15, 1974
Authors: Carlo Erminero, L. Rubini

Research papers

The development of Zeit magazin guided by marketing research

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Date: June 15, 1974
Author: Georg Gramse

Research papers

Segmentation of a local newspaper market from an editorial point of view

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Date: June 15, 1974
Author: Anton Oosterhuis

Research papers

Research for editors

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Date: June 15, 1974
Author: Brian Allt

Research papers

Reader typologies and circulation research

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Date: June 15, 1974
Authors: A. J. B. White, Michael St. C. Hannah

Research papers

Publishers, editors and researchers

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Date: June 15, 1974
Author: Michael Bird

Research papers

Newspaper segmentation based upon content and treatment factors

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Company: AIM Create
Date: June 15, 1974
Author: Flemming Hansen

Research papers

Market-segmentation in the magazine field

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Date: June 15, 1974
Author: Roswitha Kohrs-Darius

Research papers

Marginal remarks on the situation of editorial research in 1974

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Date: June 15, 1974
Author: Otmar Ernst