Catalogue: "Seminar 1974: Management Information For Retail Organisations"

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Research papers

The USEGO story

Catalogue: Seminar 1974: Management Information For Retail Organisations
Date: April 1, 1974
Author: Peter Welti

Research papers

The use of management information in media advertising

Catalogue: Seminar 1974: Management Information For Retail Organisations
Date: April 1, 1974
Author: John Hawthorne

Research papers

The marketing mix of retailing firms and its strategic and research problems

Catalogue: Seminar 1974: Management Information For Retail Organisations
Date: April 1, 1974
Author: Giancarlo Ravazzi

Research papers

The information systems of large retailers

Catalogue: Seminar 1974: Management Information For Retail Organisations
Date: April 1, 1974
Author: Kurt W. Grässle

Research papers

The IHA retail trade index

Catalogue: Seminar 1974: Management Information For Retail Organisations
Date: April 1, 1974
Author: M. Gautschi

Research papers

The development of corporate retail information systems

Catalogue: Seminar 1974: Management Information For Retail Organisations
Date: April 1, 1974
Author: John S. Swingler

Research papers

Shopping styles and strategies and their relationship to in-store factors

Catalogue: Seminar 1974: Management Information For Retail Organisations
Date: April 1, 1974
Authors: David Beazley, Tony Lunn

Research papers

Real estate and retail expansion

Catalogue: Seminar 1974: Management Information For Retail Organisations
Date: April 1, 1974
Authors: H. Mark, D. Norton

Research papers

Post-seminar comments

Catalogue: Seminar 1974: Management Information For Retail Organisations
Date: April 1, 1974
Authors: P. Buchert, P. Hochuli

Research papers

Opening of the seminar

Catalogue: Seminar 1974: Management Information For Retail Organisations
Date: April 1, 1974
Author: Martin Simmons

Research papers

Marketing information and simulation systems for a French retailers chain

Catalogue: Seminar 1974: Management Information For Retail Organisations
Date: April 1, 1974
Author: Alexandre Thabor

Research papers

Market research as an aid to the corporate marketing decisions of retailers

Catalogue: Seminar 1974: Management Information For Retail Organisations
Date: April 1, 1974
Author: Martin Simmons