Catalogue: "Seminar 1975: Market Modelling"

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Research papers

A survey of market modelling practice

Catalogue: Seminar 1975: Market Modelling
Date: June 4, 1975
Author: John Palmer

Research papers

Towards a model of individual choice behaviour

Catalogue: Seminar 1975: Market Modelling
Date: June 1, 1975
Author: Jagdish N. Sheth

Research papers

The validation of marketing models

Catalogue: Seminar 1975: Market Modelling
Date: June 1, 1975
Authors: Claude Sanchez, Jean-Philippe Faivre

Research papers

The validation of macro models

Catalogue: Seminar 1975: Market Modelling
Date: June 1, 1975
Author: Philippe Autor Naert

Research papers

The role of the threshold model in the assessment of belief importance and in consumer information processing

Catalogue: Seminar 1975: Market Modelling
Date: June 1, 1975
Authors: Tony Lunn, David Beazley

Research papers

The Hendry system

Catalogue: Seminar 1975: Market Modelling
Date: June 1, 1975
Author: Martin K. Starr

Research papers

Sequential models for product development and launch

Catalogue: Seminar 1975: Market Modelling
Company: L'Oréal
Date: June 1, 1975
Authors: P. Malaise, Jacques Blanchard

Research papers

Evaluation process models

Catalogue: Seminar 1975: Market Modelling
Date: June 1, 1975
Author: Willem Frederik van Raaij

Research papers

Dynamic aspects of market segmentation with a model for dynamic segmentation studies

Catalogue: Seminar 1975: Market Modelling
Date: June 1, 1975
Author: Bo Arpi

Research papers

A note on relative validity

Catalogue: Seminar 1975: Market Modelling
Date: June 1, 1975
Author: J. Aspden

Research papers

A micro model of purchasing behaviour for consumer durable goods

Catalogue: Seminar 1975: Market Modelling
Company: Philips International
Date: June 1, 1975
Authors: Leendert de Jonge, Walle M. Oppedijk van Veen