Catalogue: "Seminar 1978: The Business Of Advertising"

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Research papers

Will retailers allocate manufacturers' budgets

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 14, 1978
Author: Georg Gramse

Research papers

The changing role of advertising campaigns in French market

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 14, 1978
Author: Sylvère Piquet

Research papers

Setting advertising appropriations

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 14, 1978
Author: Gerald Eva

Research papers

Response to magazine and television advertising

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 14, 1978
Author: Alan Smith

Research papers

How to adapt research techniques to design and assess corporate image advertising

Catalogue: Seminar 1978: The Business Of Advertising
Company: Ogilvy
Date: June 14, 1978
Author: Alan Wolfe

Research papers

Determining marketing budgets

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 14, 1978
Author: Barry Leach

Research papers

Are long-term effects possible or measurable?

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 14, 1978
Author: Tony Twyman

Research papers

Advertising communication on behalf of a government body

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 14, 1978
Author: Francois de Montmarin

Research papers

Adding value to a British bank

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 14, 1978
Author: Charles Channon

Research papers

A manufacturer's view of promotions

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 14, 1978
Author: Mike Fann

Research papers

A corporate campaign case history

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 14, 1978
Author: Gerald de Groot

Research papers

The market map

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 1, 1978
Author: Are Kvaerk