Catalogue: "Seminar 1979: The Marketing Of Financial Service In A Competitive Environment "

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Research papers

The gap study

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Date: June 15, 1979
Author: Lynne O'Shea

Research papers

Tactical contribution made by research into retail banking

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Date: June 15, 1979
Author: Philippe Kaisin

Research papers

Syndicated research as a source of ad hoc and trend data on financial services

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Date: June 15, 1979
Author: John Bermingham

Research papers

Selling advice instead of services

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Date: June 15, 1979
Author: Pol Schevernels

Research papers

Selecting, developing and promoting appropriate insurance services for the current customers and through the existing sales services of banking organisation

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Date: June 15, 1979
Author: Randle Manwaring

Research papers

Psychographic segmentation in the financial area

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Date: June 15, 1979
Author: R. Tiller