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Research reports

Qualitative research into a new partwork

Marshall Cavendish Ltd. is in the process of developinga new partwork. The work is intended to be a household management publication.The company has designed the work to appeal primarily towomen who run a home. In view of the heavy editorial...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Qualitative research into a new partwork. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-a-new-partwork


Research reports

Project D: New brand from Benson & Hedges

A new Brand from Benson and Hedges with ahigh rate of substitute inclusion will be launched. The basic objectives ofthe research were: 1. To explore reactions to the basic proposition;2. To evaluate the packoptions of colour/texture, design and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Project D: New brand from Benson & Hedges. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/project-d-new-brand-from-benson-hedges


Research reports

Qualitative research on Dettol in the mother and baby area

Dettol performs relatively poorly in image terms comparedwith Savlon in the area of mothers with young babies.This is particularly the case in relation to recommendationsby clinics for babies and for those with delicate skins.Reckitt Colman also have...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 19, 1976
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Citation

, C. (1976a, July 19). Qualitative research on Dettol in the mother and baby area. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-in-the-mother-and-baby-area


Research reports

Qualitative research into Ladbroke's holiday advertising

Ladbrokes Ltd., in conjunction with SJIP Ltd., arecurrently progressing the development of a TV commercialdesigned to expand Ladbrokes share of the holiday campmarket.Consumer research was therefore required in order to:1. Identify the general and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 19, 1976
×

Citation

, C. (1976a, July 19). Qualitative research into Ladbroke's holiday advertising. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-ladbroke-s-holiday-advertising


Research reports

Grocery new product developmet

Rowntree Mackintosh Grocery Division is interested inexploring new product possibilities in the Salads,Spreads and Juices area. Some ideas had been generatedby the Agency.This research was undertaken with housewives in orderto encourage them to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
×

Citation

, C. (1976a, July 01). Grocery new product developmet. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/grocery-new-product-developmet


Research reports

Qualitative research on the sausage market

The research was therefore required to identify the key 'triggers'in the market, to enable a closer and deeper understanding of howand why housewives discriminate between types of sausages.Th is will be used to aid in the relaunch of Walls's...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
×

Citation

, C. (1976a, July 01). Qualitative research on the sausage market. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-the-sausage-market


Research reports

Qualitative research on Veuve Du Vernay advertising

Four advertising concept alternatives for Veuve duVernay has been developed in a fairly finishedPress form. The research was therefore required toevaluate these alternatives against targeted market attitudes to buying, servingand receiving Veuve du...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
×

Citation

, C. (1976a, July 01). Qualitative research on Veuve Du Vernay advertising. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-veuve-du-vernay-advertising


Research reports

Qualitative research into Sunsilk and cream silk conditioner

Elida Gibbs, in conjunction with JWT, wishes to researchattitudes into its two brands of conditioners, both of which lend themselves to qualitative research, but fordifferent reasons. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
×

Citation

, C. (1976a, July 01). Qualitative research into Sunsilk and cream silk conditioner. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-sunsilk-and-cream-silk-conditioner


Research reports

Research report in the ease of assembly of self-assembly units on behalf of Hygena Limited

Hygena is planning to introduce a new range of self-assemblykitchen units with improved design feature over the existingQA range. The research was required to test the ease ofassembly of the new units, one of the limitations of easy-to-assemble units...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
×

Citation

, C. (1976a, July 01). Research report in the ease of assembly of self-assembly units on behalf of Hygena Limited. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/research-report-in-the-ease-of-assembly-of-self-assembly-units-on-behalf-of-hygena-limited