Catalogue: "Seminar 1987: Micro And Macro Market Modelling"

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Research papers

Using the bootstrapping technique for simplifying the analysis of conjoint measurement results

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Authors: Etienne Bastin, Raynald Letarte, Jean Perrien

Research papers

The price audit

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Authors: Lawrence Katz, H. André Leon

Research papers

The measurement of perception and motivation

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Author: John Rice

Research papers

The ADTRAC model for advertising tracking

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Authors: G. J. Hooley, N. Wilson, P. A. Wigodsky

Research papers

TESI

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Author: Bernd Erichson

Research papers

Promotional pricing effects

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Authors: Robert L. Day, Roger M. Heeler

Research papers

Pricing theatre seats

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Author: Gabriele Morello

Research papers

Predicting market shares and competitive behaviour using samples of different markets

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Authors: Karel Jan Alsem, Peter S.H. Leeflang, Jan C. Reuyl

Research papers

New product introduction based on pre-test market data

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Authors: Ingo Böckenholt, Wolfgang Gaul

Research papers

Message power and marketing strategy simulations

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Author: August P. Hess

Research papers

Generalising a pricing effect

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Authors: Andrew S. C. Ehrenberg, Leonard R. England

Research papers

Forecasting the sales impact of new product improvement

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Company: Burke, Inc.
Date: October 26, 1987
Authors: Lynn Y.S. Lin, Stephen Factor