This report covers our findings on peoples' use, views and opinions of the sports coverage of the Daily Express and its three main rivals - the Daily Mail, the Daily Telegraph and the Daily Mirror (plus in Scotland, the Daily Record). Information has been gained via research with 1,107 respondents who are regular readers of the sports sections of one or more of these newspapers.
In 1985 VNU was confronted with a rather sudden decline in the circulation of a large part of their magazines. As a matter of course the reaction was: try to find the reasons for this decline! In summer 1985 it was decided to start a comprehensive continuous information system with respect to the circulation of magazines. In this paper I will shortly describe the various elements of the system and some practical applications with respect to the marketing of women's weeklies.
The objective of this paper is to show how editorial research via a panel of farmers formed the cornerstone of the re-design of Farmers Weekly, the major weekly magazine catering for the agricultural market in Great Britain.
This report covers our findings on peoples use, views and opinions of the sports coverage of the Daily Express and its three main rivals - the Daily Mail, the Daily Telegraph and the Daily Mirror (plus in Scotland, the Daily Record). Information has been gained via research with 1,107 respondents who are regular readers of the sports sections of one or more of these newspapers.
The purpose of this paper is to explore ways in which qualitative research techniques, both group discussions and depth interviews, can be used to assist in the design of a range of different publications in the travel and tourism industries, the research techniques used apply equally to other fields.
13 Danish magazines are looked at as branded goods with perceptions and images that can be measured among the consumers. They are competitors, although the editorial content varies between women- family- and TV-magazines. Can these magazines be positioned along some dimensions in the same perceptual map? In 1986 AIM conducted interviews, based on associative question technique and correspondence analysis, the media profiles on 10 editorial attributes were plotted in one perceptual map.
The main argument put forward in this paper is that covers are of vital importance in stimulating magazine sales and readership and that market research can contribute greatly towards making them more effective in their impact and communication. The paper looks at the most suitable research methodology for conducting cover research and for interpreting results. Finally, the paper discusses the anatomy of a good cover, dissecting the various elements that contribute towards success.
In the 1960's Tom and Audrey Eyton started a bi-monthly magazine, Slimming and Nutrition, working on their kitchen table at home. It cost them £2,000 to start: some years ago they sold it to a big publisher for £4,000,000. Thats profitability alright: where was the innovation?
Goelette II, which succeeds to Goelette I, is a sales forecasting system for dispatching at the time of each issue MARIE-CLAIRE Group magazines into the distribution network of the "Presse en France". The primary objective of the system is to keep an economically acceptable percentage of unsold copies without risking being out of stock organisation (N.M.P.P.). It is also an instrument of analysis permitting, through the use of seasonal coefficients, the grading in a given situation of a serie of published issues, and by the calculation of deviations between forecasts and actual achievements to put forward hypothesis concerning the influence of factors external to the model (coverage, competition, date of publication, etc.). Finally, it is a management tool permitting the execution of statistical analysis and controls necessary for the conduct of business.
The aim of this paper is to review a number of important aspects of this question, above all concerning incomes from advertisements.This paper consists of three parts: Part 1 offers a brief analysis of the readers market. The desire to achieve advertising goals begins with the study of that market. This should be done not only for a cost per thousand readers. Part 2 describes an analysis of the advertising market. How is the market composed, what does the future bode, what is the renewal percentage, etc. Part 3 describes various aspects concerning the introducing of a new magazine.