Catalogue: "Seminar 1987: Publishing For Optimum Profit"

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Research papers

Using sources of readership data for editorial research

Catalogue: Seminar 1987: Publishing For Optimum Profit
Company: Institut für Demoskopie Allensbach GmbH
Date: November 25, 1987
Author: Jochen Hansen

Research papers

Using an integrated marketing data-base for women's weeklies in the Netherlands

Catalogue: Seminar 1987: Publishing For Optimum Profit
Date: November 25, 1987
Author: John Rodenburg

Research papers

Using a panel to redesign farmers weekly

Catalogue: Seminar 1987: Publishing For Optimum Profit
Date: November 25, 1987
Authors: John R. M. Thom, Adrian Gunzi

Research papers

Sports coverage in daily newspapers

Catalogue: Seminar 1987: Publishing For Optimum Profit
Date: November 25, 1987
Author: Iain McLellan

Research papers

Qualitative research and travel publication design

Catalogue: Seminar 1987: Publishing For Optimum Profit
Date: November 25, 1987
Author: Mark Hodgson

Research papers

Notre temps

Catalogue: Seminar 1987: Publishing For Optimum Profit
Date: November 25, 1987
Author: Anne Coudreau

Research papers

Media profit and market gaps

Catalogue: Seminar 1987: Publishing For Optimum Profit
Date: November 25, 1987
Authors: Hanne Treu Olsen, Ole Ejnar Andersen

Research papers

Marketing research plan for the launch of Auto Oggi

Catalogue: Seminar 1987: Publishing For Optimum Profit
Date: November 25, 1987
Authors: Arnaldo Aisa, Luisa Pogliana

Research papers

Magazines covers

Catalogue: Seminar 1987: Publishing For Optimum Profit
Date: November 25, 1987
Author: Heather Mulholland

Research papers

Innovation

Catalogue: Seminar 1987: Publishing For Optimum Profit
Date: November 25, 1987
Author: Michael Bird

Research papers

Goelette II

Catalogue: Seminar 1987: Publishing For Optimum Profit
Date: November 25, 1987
Authors: Gilbert Haas, Gilles Santini

Research papers

Evaluating the advertising revenue for a new title

Catalogue: Seminar 1987: Publishing For Optimum Profit
Date: November 25, 1987
Author: Hans van der Poel