Catalogue: "Seminar 1987: Research In Arab Countries"

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Research papers

The use of the buy test technique to evaluate new advertising campaigns in Arab countries

Catalogue: Seminar 1987: Research In Arab Countries
Company: MEMRB
Date: June 15, 1987
Authors: Randa Kronfli, Dafni Theophylactou

Research papers

The use of social research in public service advertising

Catalogue: Seminar 1987: Research In Arab Countries
Company: RadaResearch & Public Relations Company
Date: June 15, 1987
Authors: Loula Zaklama, Farag El Kamel

Research papers

The operation of retail audits in the Middle East

Catalogue: Seminar 1987: Research In Arab Countries
Company: MEMRB
Date: June 15, 1987
Authors: Andreas Charalambous, Olympics Toumazou

Research papers

The development of broadcasting research in a changing environment

Catalogue: Seminar 1987: Research In Arab Countries
Date: June 15, 1987
Authors: Tito Riccio, Piero Zucchelli

Research papers

The changing human values in Kuwait

Catalogue: Seminar 1987: Research In Arab Countries
Date: June 15, 1987
Author: D. Philippi

Research papers

The Arab as researcher

Catalogue: Seminar 1987: Research In Arab Countries
Date: June 15, 1987
Author: Mary Goodyear

Research papers

Survey research techniques in spatial and economic planning in an Arab context

Catalogue: Seminar 1987: Research In Arab Countries
Company: MEMRB
Date: June 15, 1987
Author: Nicos Rossides

Research papers

Retail audit panels in the Middle East

Catalogue: Seminar 1987: Research In Arab Countries
Date: June 15, 1987
Author: Tony Antoniou

Research papers

Recent developments in media research

Catalogue: Seminar 1987: Research In Arab Countries
Date: June 15, 1987
Author: Sami Raffoul

Research papers

Qualitative research among consumers in Arab countries

Catalogue: Seminar 1987: Research In Arab Countries
Date: June 15, 1987
Authors: Tawfik Abdel-Mohsen, Michael J. Baker, Tarek B. Arafa, Gamal El-Don M. El Morsy

Research papers

Product testing

Catalogue: Seminar 1987: Research In Arab Countries
Date: June 15, 1987
Author: Nigel W. Dix

Research papers

Methodological problems associated with multidisciplinary research concerning international construction industries with particular reference to the Middle East countries

Catalogue: Seminar 1987: Research In Arab Countries
Date: June 15, 1987
Author: Adnan Enshassi