Catalogue: "Seminar 1990: New Product Development "

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Research papers

Youth segmentation and attitudes towards different financial entities

Catalogue: Seminar 1990: New Product Development
Date: June 15, 1990
Author: Felix Serrano Alda

Research papers

Which strategy should I take

Catalogue: Seminar 1990: New Product Development
Company: Burke, Inc.
Date: June 15, 1990
Author: Lynn Y.S. Lin

Research papers

What are the national particularities that must be taken in consideration when developing new European products for the food sector?

Catalogue: Seminar 1990: New Product Development
Company: Unilever
Date: June 15, 1990
Authors: Helene Karmasin, Konrad Schröder

Research papers

The development of a new service

Catalogue: Seminar 1990: New Product Development
Date: June 15, 1990
Authors: Scott Edgett, Steve Jones

Research papers

The contribution of research to a successful new brand

Catalogue: Seminar 1990: New Product Development
Company: Kraft Heinz Company
Date: June 15, 1990
Authors: Sue Nicholls, Alison Hollinrake

Research papers

The challenges and opportunities for new product development in the FMCG industry

Catalogue: Seminar 1990: New Product Development
Date: June 15, 1990
Author: Bill Ramsay

Research papers

The application of catastrophe theory to help predict the outstanding new product

Catalogue: Seminar 1990: New Product Development
Date: June 15, 1990
Authors: Sid Simmons, Xavier Azalbert

Research papers

New products and services delivery system in banking

Catalogue: Seminar 1990: New Product Development
Date: June 15, 1990
Author: Alberto Hernandez

Research papers

Margin optimisation throughout the brand life-cycle

Catalogue: Seminar 1990: New Product Development
Date: June 15, 1990
Authors: Warwick Frearson, Trevor Richards

Research papers

Identification of industrial new product opportunities through utilization of graphic stimuli

Catalogue: Seminar 1990: New Product Development
Date: June 15, 1990
Author: Gerald L. Patrick

Research papers

From FMCG to durables

Catalogue: Seminar 1990: New Product Development
Date: June 15, 1990
Authors: Julian R. Bond, Simon Chadwick

Research papers

Facing the challenge of new leisure and travel industry products

Catalogue: Seminar 1990: New Product Development
Date: June 15, 1990
Author: Peter B. Hodgson