Catalogue: "Seminar 1991: Publishing For An Optimal Product"

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Research papers

The multiplier effect

Catalogue: Seminar 1991: Publishing For An Optimal Product
Date: June 15, 1991
Authors: Arnaldo Aisa, Luisa Pogliana

Research papers

The media multiplier and the growing significance of scanner data

Catalogue: Seminar 1991: Publishing For An Optimal Product
Date: June 15, 1991
Author: Alan Smith

Research papers

The influence of commercial TV on the volume of advertising in magazines and newspapers

Catalogue: Seminar 1991: Publishing For An Optimal Product
Date: June 15, 1991
Author: Gianluca Aru

Research papers

The influence of commercial TV on the volume of ads in magazines in Germany from introduction to maturity

Catalogue: Seminar 1991: Publishing For An Optimal Product
Date: June 15, 1991
Author: Rolf Speetzen

Research papers

The changing market for local & regional newspapers

Catalogue: Seminar 1991: Publishing For An Optimal Product
Date: June 15, 1991
Authors: David Darton, Steven Barnett

Research papers

The capital image

Catalogue: Seminar 1991: Publishing For An Optimal Product
Company: BVA Group
Date: June 15, 1991
Authors: Philippe Robinet, François Laurent

Research papers

Research for free publications

Catalogue: Seminar 1991: Publishing For An Optimal Product
Date: June 15, 1991
Author: Nigel Jacklin

Research papers

Press advertising revenue

Catalogue: Seminar 1991: Publishing For An Optimal Product
Date: June 15, 1991
Author: Jane Perry

Research papers

Planning effective press campaigns

Catalogue: Seminar 1991: Publishing For An Optimal Product
Company: Kantar
Date: June 15, 1991
Author: Gordon Pincott

Research papers

New measures of advertising effectiveness

Catalogue: Seminar 1991: Publishing For An Optimal Product
Date: June 15, 1991
Author: Rebecca M. McPheters

Research papers

Measuring the value of print advertising

Catalogue: Seminar 1991: Publishing For An Optimal Product
Date: June 15, 1991
Author: Ian D. Greig

Research papers

Marketing effectiveness studies

Catalogue: Seminar 1991: Publishing For An Optimal Product
Date: June 15, 1991
Author: David P. Forsyth