Catalogue: "Seminar 1992: Business To Business Marketing"

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Research papers

Turning results into action

Catalogue: Seminar 1992: Business To Business Marketing
Date: June 15, 1992
Author: Debra L. Zahay

Research papers

The use of PC spreadsheet models in bridging the gap between decision making and marketing research in industrial product concept testing

Catalogue: Seminar 1992: Business To Business Marketing
Date: June 15, 1992
Authors: Nexhmi Rexha, Fred Frost

Research papers

The use of market research in the development and marketing of an office park

Catalogue: Seminar 1992: Business To Business Marketing
Date: June 15, 1992
Author: Johan Aucamp

Research papers

The role of the salesforce in strategic marketing

Catalogue: Seminar 1992: Business To Business Marketing
Company: DVL Smith Ltd
Date: June 15, 1992
Authors: David Brant, David Smith

Research papers

The position of marketing research in Czechoslovak firms

Catalogue: Seminar 1992: Business To Business Marketing
Date: June 15, 1992
Author: Vladimir Vavrecka

Research papers

The Eurobuyer

Catalogue: Seminar 1992: Business To Business Marketing
Date: June 15, 1992
Author: Alan Wolfe

Research papers

Sic transit gloria

Catalogue: Seminar 1992: Business To Business Marketing
Date: June 15, 1992
Authors: Andy Booth, John Kelly

Research papers

Performance monitors to aid business decision making

Catalogue: Seminar 1992: Business To Business Marketing
Date: June 15, 1992
Authors: Diana Brown, Tom Perrott

Research papers

Organizational buying behavior

Catalogue: Seminar 1992: Business To Business Marketing
Date: June 15, 1992
Authors: Andrew C. Gross, Renaud de Maricourt, Francis Malige

Research papers

Market research or market analysis?

Catalogue: Seminar 1992: Business To Business Marketing
Date: June 15, 1992
Author: Stephen Connell

Research papers

Intelligent building

Catalogue: Seminar 1992: Business To Business Marketing
Date: June 15, 1992
Author: Roberto Taranto

Research papers

From customer service research to TQM

Catalogue: Seminar 1992: Business To Business Marketing
Date: June 15, 1992
Authors: Farrokh Suntook, Lucy Szymanska