Catalogue: "Seminar 1992: The Challenge Of Branding Today And In The Future?"

ANA has found 15 results for you, in 458 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Using conjoint analysis to assess the relative values of 'host' and 'guest' brands in multi-brand products

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Company: LINK Institut für Markt- und Sozialforschung
Date: June 15, 1992
Author: Stefan Oglesby

Research papers

The use of experimental design in monitoring brand equity

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Author: Joel N. Axelrod

Research papers

The decline and fall of manufacturer branding

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Author: William Ramsay

Research papers

The brand audit

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Company: RISC International (Europe) SA
Date: June 15, 1992
Author: Andrea Semprini

Research papers

Results and perspectives in image-measurement and interpretation

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Author: Stephan Götze

Research papers

How global are global brands?

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Author: Jean-Nöel Kapferer

Research papers

Corporations are people too

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Author: Max Blackston

Research papers

Conot

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Authors: Marc Vincent, Annick Vincent

Research papers

Brands: The missing link

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Authors: Wendy Gordon, Christine Restall

Research papers

Brands

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Author: Martin van Mesdag

Research papers

Brand evaluation

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Authors: Howard Barrett, Nick P. Bertolotti

Research papers

Brand equity

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Author: James A. Taylor