Catalogue: "Seminar 1992: The Challenge Of Branding Today And In The Future?"

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Research papers

Using conjoint analysis to assess the relative values of 'host' and 'guest' brands in multi-brand products

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Company: LINK Institut für Markt- und Sozialforschung
Date: June 15, 1992
Author: Stefan Oglesby

Research papers

The use of experimental design in monitoring brand equity

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Author: Joel N. Axelrod

Research papers

The decline and fall of manufacturer branding

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Author: William Ramsay

Research papers

The brand audit

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Company: RISC International (Europe) SA
Date: June 15, 1992
Author: Andrea Semprini

Research papers

Results and perspectives in image-measurement and interpretation

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Author: Stephan Götze

Research papers

How global are global brands?

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Author: Jean-Nöel Kapferer

Research papers

Corporations are people too

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Author: Max Blackston

Research papers

Conot

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Authors: Marc Vincent, Annick Vincent

Research papers

Brands: The missing link

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Authors: Wendy Gordon, Christine Restall

Research papers

Brands

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Author: Martin van Mesdag

Research papers

Brand evaluation

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Authors: Howard Barrett, Nick P. Bertolotti

Research papers

Brand equity

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Author: James A. Taylor