Catalogue: "Seminar 1993: Competition In Publishing"

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Research papers

Young people and reading

Catalogue: Seminar 1993: Competition In Publishing
Date: June 15, 1993
Author: Geoff Wicken

Research papers

Tying it all together

Catalogue: Seminar 1993: Competition In Publishing
Date: June 15, 1993
Author: Stephen A. Douglas

Research papers

The story of "the journal"

Catalogue: Seminar 1993: Competition In Publishing
Date: June 15, 1993
Author: Jim Chisholm

Research papers

The Family Circle study of schedule impact

Catalogue: Seminar 1993: Competition In Publishing
Date: June 15, 1993
Author: Rebecca M. McPheters

Research papers

Target groups redefined

Catalogue: Seminar 1993: Competition In Publishing
Company: Institut für Demoskopie Allensbach GmbH
Date: June 15, 1993
Author: Rüdiger Schulz

Research papers

Promoting media advertising against promotion spending

Catalogue: Seminar 1993: Competition In Publishing
Date: June 15, 1993
Author: Alan Smith

Research papers

Measuring editorial style in women's magazines

Catalogue: Seminar 1993: Competition In Publishing
Date: June 15, 1993
Authors: Lutz Erbring, Eva Schabedoth

Research papers

Making a newspaper more reader-friendly

Catalogue: Seminar 1993: Competition In Publishing
Date: June 15, 1993
Author: Gaby Bachofner

Research papers

Magazines buying patterns

Catalogue: Seminar 1993: Competition In Publishing
Company: Unicab Italia S.p.A
Date: June 15, 1993
Author: Giorgio Visintini

Research papers

Launching new magazines

Catalogue: Seminar 1993: Competition In Publishing
Date: June 15, 1993
Author: Michael Bird

Research papers

It's all in the cover

Catalogue: Seminar 1993: Competition In Publishing
Date: June 15, 1993
Author: Stephen Thomas

Research papers

How to increase sales through market research

Catalogue: Seminar 1993: Competition In Publishing
Date: June 15, 1993
Authors: Mike Cranidge, Robin J. Birn