Catalogue: "Seminar 1996: The Big Brand Challenge"

ANA has found 15 results for you, in 401 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Understanding, measuring and using brand equity

Catalogue: Seminar 1996: The Big Brand Challenge
Company: Kantar
Date: June 15, 1996
Authors: Paul Dyson, Andy Farr, Nigel Hollis

Research papers

The search for focus brand values across Europe

Catalogue: Seminar 1996: The Big Brand Challenge
Date: June 15, 1996
Authors: Nick Bull, Martin Oxley

Research papers

The myth at the heart of the brand

Catalogue: Seminar 1996: The Big Brand Challenge
Date: June 15, 1996
Author: Monty Alexander

Research papers

The Libresse/Nana case 1990-1993

Catalogue: Seminar 1996: The Big Brand Challenge
Date: June 15, 1996
Authors: Ola Gejervall, Mats Persson

Research papers

The gap

Catalogue: Seminar 1996: The Big Brand Challenge
Date: June 15, 1996
Authors: Leslie de Chernatony, Francesca Dall'Olmo Riley

Research papers

Mind mapping

Catalogue: Seminar 1996: The Big Brand Challenge
Company: RSG Marketing Research
Date: June 15, 1996
Author: Rudolf Sommer

Research papers

Justifying our advertising budgets

Catalogue: Seminar 1996: The Big Brand Challenge
Date: June 15, 1996
Authors: Andrew S. C. Ehrenberg, Neil R. Barnard, John Scriven

Research papers

Inmarsat

Catalogue: Seminar 1996: The Big Brand Challenge
Date: June 15, 1996
Author: Leigh Stops

Research papers

Golden mean

Catalogue: Seminar 1996: The Big Brand Challenge
Date: June 15, 1996
Authors: Kalika Tripathi, Sughosh Moharikar

Research papers

Every day low price

Catalogue: Seminar 1996: The Big Brand Challenge
Company: Kantar
Date: June 15, 1996
Author: Judith Passingham

Research papers

Developing a local soft drink brand

Catalogue: Seminar 1996: The Big Brand Challenge
Date: June 15, 1996
Authors: Tomas Tereba, Tomas Krasny

Research papers

Consumers' preference for retailer's brands

Catalogue: Seminar 1996: The Big Brand Challenge
Date: June 15, 1996
Authors: Catherine Lewi, Jean-Nöel Kapferer