Catalogue: "Seminar 1997: New Challenges And Opportunities For The Publishing Industry"

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Research papers

Women's magazines

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Date: June 15, 1997
Authors: Gareth Cooper, Glynis Jones

Research papers

Where does the magazine finish and the reader start?

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Date: June 15, 1997
Authors: Jaime Troiano, Lidice Salgot

Research papers

The success story of Amelia

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Date: June 15, 1997
Author: Naomi Seid

Research papers

The Internet and the future of advertising

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Date: June 15, 1997
Author: Barry Salzman

Research papers

The forgotten characteristic of print advertising

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Date: June 15, 1997
Author: Vivian Beck

Research papers

Research in magazines

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Date: June 15, 1997
Authors: Elena Sanchez-Fabres, Teresa Osma

Research papers

Regional media planning

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Date: June 15, 1997
Authors: Rolf Speetzen, Hans-Hermann Jager

Research papers

Proof of performance

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Date: June 15, 1997
Author: Alan Smith

Research papers

Meeting the global needs of advertisers and responding to a changing media landscape

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Date: June 15, 1997
Author: Michael Quilty

Research papers

How to define the target audience with single source scanned data

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Date: June 15, 1997
Author: Carole Fagot

Research papers

Getting the research we need

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Date: June 15, 1997
Author: Peter Highland

Research papers

Electronic publishing

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Date: June 15, 1997
Author: Richard Foan