Catalogue: "Seminar 1998: Adding Transparency To Brand Management"

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Research papers

Why are some local brands more successful than any other brand?

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Company: Kantar
Date: June 15, 1998
Authors: Aivar Voog, Ulle Parnoja

Research papers

The stochastic conditional hierarchy of brand values

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Author: Martin C. van Herk

Research papers

Targeting the lower end of the pyramid

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Author: B. Satya Prakash

Research papers

Rural socio-economic classification

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Authors: Bikramjit Chaudhuri, Sophie Josep, Ravindra Godase

Research papers

Re-establishing the bond of brands and advertising with consumers

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Authors: Adolfo Estrella Cabrera, Enrique Domingo de Bias

Research papers

Managing brand health through the marriage of attitudes and behaviour

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Authors: Allan Baldinger, Charles llsley

Research papers

Managing a portfolio of brands

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Author: Jean-Paul Petitimbert

Research papers

Local brands, global brands

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Company: SORGEM IMR
Date: June 15, 1998
Author: Catherine Becker

Research papers

Consumer panels

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Author: Arup Bose

Research papers

Capturing the elusive brand

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Authors: Mary Short, Sarah O'Brien

Research papers

Budgeting for brand outcomes

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Author: Don E. Schultz