Catalogue: "Seminar 1998: Adding Transparency To Brand Management"

ANA has found 11 results for you, in 438 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Why are some local brands more successful than any other brand?

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Company: Kantar
Date: June 15, 1998
Authors: Aivar Voog, Ulle Parnoja

Research papers

The stochastic conditional hierarchy of brand values

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Author: Martin C. van Herk

Research papers

Targeting the lower end of the pyramid

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Author: B. Satya Prakash

Research papers

Rural socio-economic classification

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Authors: Bikramjit Chaudhuri, Sophie Josep, Ravindra Godase

Research papers

Re-establishing the bond of brands and advertising with consumers

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Authors: Adolfo Estrella Cabrera, Enrique Domingo de Bias

Research papers

Managing brand health through the marriage of attitudes and behaviour

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Authors: Allan Baldinger, Charles llsley

Research papers

Managing a portfolio of brands

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Author: Jean-Paul Petitimbert

Research papers

Local brands, global brands

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Company: SORGEM IMR
Date: June 15, 1998
Author: Catherine Becker

Research papers

Consumer panels

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Author: Arup Bose

Research papers

Capturing the elusive brand

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Authors: Mary Short, Sarah O'Brien

Research papers

Budgeting for brand outcomes

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Author: Don E. Schultz