Catalogue: "The European Marketing Research Review 1972"

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Research papers

The significance of segmentation

Catalogue: The European Marketing Research Review 1972
Date: June 15, 1972
Author: J. D. Waterworth

Research papers

Sources of error in the personal interview

Catalogue: The European Marketing Research Review 1972
Date: June 15, 1972
Author: Joan Macfarlane Smith

Research papers

Market researchers in Europe

Catalogue: The European Marketing Research Review 1972
Date: June 15, 1972
Author: Werner Wyss

Research papers

Market research now has to be on a European scale

Catalogue: The European Marketing Research Review 1972
Date: June 15, 1972
Author: Nicholas M. Rubashow

Research papers

Industrial marketing and market research

Catalogue: The European Marketing Research Review 1972
Date: June 15, 1972
Author: Philippe Enquin

Research papers

Consumer goods market research and marketing policy

Catalogue: The European Marketing Research Review 1972
Date: June 15, 1972
Author: Ulrich Bender

Research papers

Buying situation and buyer's information behaviour

Catalogue: The European Marketing Research Review 1972
Date: June 15, 1972
Author: Kjell Gronhaug